Located in Onipanu, Lagos, Printivo is a web to print company that touches the entire spectrum of design, including branding, product design, and graphic design.
Printivo considers itself “design-centric” which means the creative team has no difficulty in selling the importance and business value of design to all departments. “We understand that design plays a core fundamental role in how we scale, make sales and serve customers. Another cool thing about Printivo gives the entire client staff an in-depth understanding of the company, our processes, price points for products and everything in between,” says Osamudiamen Imasuen, a Product Designer at Printivo. “We have delivered value to over 20,000 clients/customers. We love and value each and everyone of them. They include Google, Microsoft, Uber, Samsung, Hotels.ng, Iroko TV, British Council and Sterling Bank PLC.”
Imasuen’s inspiration includes Behance and Youtube, “I am especially fond of Japanese Design. I also believe in research, e.g., if my project involves tailors, my research includes talking to people in the fashion industry, and local tailors.”
Imasuen is particularly concerned about Social Design. “Police brutality is a problem around the world. Of course it can't be solved by an app, however a platform I developed addresses a related problem: letting those who love you know when you being harassed or carried away by the police. In Nigeria, we have the problem of victim-profiling. So this app plays a critical role.” Link to the Beeep Project.
“Honestly, I do not know what Nigeria’s Design culture is, but we do exhibit a lot of diversity in expression and consumer behaviour. A lot of our resources for learning comes from the western world, which influences how we create. I have met a few individuals who are looking to adapt the fundamentals of branding to the Nigerian environment and culture, or just to create fun projects. In that sense, I particularly enjoy the work of Da Design studio."
Design schools are not “thing” in Nigeria. Imasuen feels that the courses offered by shops like Stutern and Geneza have produced “pretty decent designers so far”, potentially the forerunners to formal Design Education in Nigeria. Right now, his community revolves around the Friends of Figma, (he is an advocate for FOF Kaduna) which has over 1,500 members in Nigeria. “It’s been invaluable in sharing resources and helping newbies in the field grow.” His work with Asa Coterie involves individuals from diverse careers and cultural backgrounds in Nigeria (and by extension Africa) focussed on driving the conversations on the Business of Design.